If you’re interested in brand awareness or community engagement, shares are a direct indicator of your success. The takeaway here is that for shares to be a meaningful metric, they need to somehow be tied to your social media goals. What’s the point?īut let’s say that the same post results in a few press mentions, tons of traffic and a flood of new customers. That said, shares don’t mean much if they don’t have an impact on your business.įor example, let’s say you have a post that results in thousands of shares but no long-term engagement, no new followers and no sales. Sure, we want people to share our content. Look no further than celebrity Tweets that get shared around or brand Tweets that go viral. After all, how many shares a post gets isn’t exactly a measure of its quality. Some critics consider social media shares to be a vanity metric, though.Īnd those critics aren’t totally wrong. Perhaps that’s why 48% of social marketers use shares as a way to measure the success of their campaigns. It’s no secret that interactions related to engagement (e.g., shares, “likes” and comments) are among the most important metrics to track. Why do you need to track social shares in the first place?īefore we get into the nitty-gritty, let’s briefly break down why social shares matter. That’s why we’ve put together a list of seven low-hanging strategies you can roll out ASAP to encourage more shares. If you feel like there aren’t enough eyes on your content, we hear you. However, getting social media shares is easier said than done when your audience is bombarded with so much content across so many platforms these days. That’s because shares directly signal which messages, campaigns and images engage your audience the most.Īnd on the flip side, a lack of shares is often a sign of a lackluster content strategy. Social media shares are a valuable currency for brands today.

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